Practical Case Studies, Research and Training for Marketers

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Creative Inspiration: 9 mini case studies of marketing campaigns and business ideas sparked by unorthodox inspiration

May 5, 2020 — Take a look at nine mini case studies of marketing campaigns and business ideas sparked by unorthodox inspiration.

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Marketing 101: What is PPC in marketing?

April 30, 2020 — Daniel Burstein, our senior director of content and marketing, defines PPC and explains how paid search marketing works and why you need it.

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Four Quick Case Studies of Anxiety-Reducing Marketing

April 21, 2020 — Your role as a marketer is to try to decrease that anxiety for customers so they can make the best decision — and you can optimize conversion. 

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